Cloudwalker Solutions

The CRM built for
betting operators

Compass CRM is Cloudwalker's customer journey platform — AI-powered segmentation, multi-channel campaign orchestration, and real-time analytics, all running on your AWS infrastructure.

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Campaign Overview Live

94.2%

Delivery rate

31.8%

Open rate

12.4%

Click-through

Engagement by channel

78%

Push

61%

SMS

45%

Viber

33%

What is Compass CRM

From player data to targeted action — in one platform

Betting operators sit on a mountain of behavioural data. Compass CRM turns that data into campaigns that reach the right player, on the right channel, at the right moment.

Built entirely on AWS and integrated with your Redshift data warehouse, Compass is not a third-party SaaS bolted on top of your infrastructure — it lives inside your environment, under your control, with your data never leaving your cloud account.

Unified player view

Every player's deposit history, betting activity, and channel preferences in one queryable profile.

Real-time campaign execution

Campaigns trigger within seconds of a qualifying event — deposit, churn signal, or model score update.

AWS-native, your account

Deployed into your AWS environment. No data egress, no third-party SaaS, full ISO 27001 alignment.

Core capabilities

Everything your CRM team needs, nothing they don't

Intelligent segmentation

Three segmentation methods in one interface — ML model output via Amazon Personalize, parameter-based Redshift queries, and CSV file uploads. Mix and combine for precision targeting.

Amazon Personalize Redshift queries CSV upload

Template management

Create, version, and manage communication templates for Email, SMS, Push Notifications, Viber, and WhatsApp. Rich editors with personalisation tokens and preview across channels.

Email SMS Push Viber / WhatsApp

Campaign orchestration

Configure multi-channel campaigns — select a segment, assign a template, pick channels, schedule the send. AWS Step Functions orchestrates the execution workflow end-to-end.

Step Functions Scheduling Multi-channel

Campaign analytics

Real-time dashboards with delivery rates, open rates, click-through rates, bounces, and user engagement metrics. Every event streamed via Amazon Data Firehose into your data warehouse.

Data Firehose Real-time DWH integration

Automated bonusing

When a player activates a campaign, Compass automatically triggers bonus point distribution to their wallet via the operator's bonus API — closing the loop between engagement and reward.

Wallet integration Bonus API Automated

Role-based access control

Authentication and granular permissions mean campaign managers, analysts, and admins each see exactly what they need. Built on AWS Cognito and AppSync for enterprise-grade security.

AWS Cognito AppSync Role-based

Segmentation engine

Three ways to find exactly the right players

Method 01

ML-based segmentation

Integrated with Cloudwalker's Recommender System powered by Amazon Personalize. Generates intelligent segments from behavioural patterns — churn risk, high-value players, reactivation candidates.

Method 02

File-based segmentation

Upload a CSV or player list directly. Useful for VIP outreach, regulatory exclusions, or any pre-defined list that doesn't require a query. Uploaded files are securely processed and stored in S3.

Method 03

Parameter-based segmentation

Build dynamic segments using a visual filter builder that generates Redshift queries. Filter by deposit behaviour, sports betting activity, registration date, geo, device, and 50+ player attributes.

Campaign channels

Reach players wherever they are

Rich HTML emails via Amazon SES with personalisation, open and click tracking.

SMS

High-delivery SMS for time-sensitive promotions and verification messages.

Push notifications

Web and mobile push for instant engagement with deep-link support.

Viber & WhatsApp

Social messaging channels for markets where they outperform SMS.

The CRM built for betting operators